
So this, the free preview & premier issue of
Blueprint (a Martha Stewart Living publication), arrived in my mailbox on Tuesday. At first glance, I'm not sure what to think. I will say that my overall initial impression is that it's hard to tell the content from the advertisements and the layout is a bit
too cutesy for me. Why I'm mentioning it here, though, is one of the editors, Katie Hatch, is a sewer and her bio blurb says she makes most of her wardrobe herself. So maybe there's hope for the fashion portions of this new rag?? We'll see. I don't know how many others will read the "fine print" on the editors or if there'd be any impact at all even if they do.
There's also a free dress pattern download (designed by Katie, natch) for a grown-up version of what I've known as a
pillowcase dress.
Blueprint refers to it as "elegant." I know I'm not a fashion plate, but somehow a sack belted in the middle doesn't meet my expectations of elegant. Cute, comfy, casual -- now those are the adjectives that come to my mind and this
would work for a fun summer frock on a slimmer figure than mine. I also found the cost breakdown of the outfit interesting. The fabric and cord were $76 (the fabric is $35/yd. silk twill). The belt is $150, the earrings $50, and the bracelet $449. For a total of $725. Hmmm ... maybe that's why the
Blueprint editors dubbed it elegant??
But go ahead and download it, even if you know you'll never sew it. Hopefully
Blueprint will be tracking the downloads and if this one is popular, maybe there will be a next. And maybe that one
will be elegant. We need to encourage all the home sewing promotionals we come across.
ETA: Drat! I had links which should've put you directly at the magazine contents, editorial, and download pages, but they're not working as they should. You should be able to find everything easily though once you're on
Blueprint's site.